Customers today crave authenticity in advertisements. Hard selling has its place but modern consumers lean towards less salesy and more credible customer testimonials.
Hearing other people’s experiences with a product or service greatly influences their purchasing decisions. Research shows that 93% of consumers read online reviews before accepting an offer.
Your handyman services can leverage this powerful tool. Use your satisfied clients’ feedback on your flyers, website, social media pages, email marketing, sales pitches, etc.
Here are some tips on how to get testimonial marketing right:
Collect Testimonials
You need to proactively request your clients to leave reviews by making it easy for them to do so. Include a link on your website that they can use to rate your service and write a review. Use single-line calls to action like “Loved our service? Leave a review.” or “Click here and share your experience with us.”
You can also send autoresponders to your clients to ask them about their experiences. Make sure to ask for their permission first before publishing them on your website, social media pages, etc. When happy clients write or call to thank you for your awesome service, take them as an opportunity to ask for reviews and send them the link.
Pick the Right Testimonials
Sure, glowing reviews are satisfying but not all positive reviews are ideal for testimonial marketing. Potential customers are looking for clear advantages and benefits. Reviews like, “Their service is great!” or “Satisfied customer here” may not sway them as much as concrete descriptions of what people loved about your services.
Use this criteria in choosing which testimonials to use:
Authenticity and Credibility
Testimonials that show the client’s real first name, last name, hometown, and photo lend credibility. Without them, skeptics may be inclined to think that they are inauthentic and generated through AI or paid copywriters.
Specific Benefits
Choose testimonials that include specific benefits like cost-efficiency, speed of service, and quality results. They can also commend your reasonable rates, the savings they enjoyed, or the convenience they now have because of your handyman services.
Claims that mention quantifiable benefits are also compelling. Here are some examples of what they could contain:
- A one-year warranty on parts and labor
- A plumbing job that reduced water bills by 20%
- An HVAC system that didn’t need additional repairs for three years because of your maintenance services
- The complete eradication of mold in under a week.
You can also prioritize reviews with relevant photos and videos because they add credibility.
Comparison With Other Services
Other highly valuable testimonials are those that compare your services with others (you can block the competitor’s brand name) as they highlight the reasons why people should choose you over other service providers. Showcasing what sets you apart is a must-have in testimonial marketing.
Relatable Challenges
Clients that share how you resolved challenges—like leaky roofs, leaky faucets, moldy patios, or broken floor tiles—resonate powerfully. Relatability is a key factor in influencing people. It makes readers feel less helpless and more willing to trust you as a solutions provider.
Where To Use Testimonials
Now that you’ve gathered compelling testimonials, it’s time to put them to work. Include a testimonial or two in your promotional flyer design, email marketing, website, and social media pages. Make sure they’re visible to maximize impact.
Flyers
You can use a testimonial as your headline, or in a section of your flyer. You can DIY your flyer with PosterMyWall’s collection of handyman flyer templates.
Website
Place your best testimonials on your home page in big, bold font above or beside your headline. You can also create a whole page on your website for testimonials with a visible tab on the homepage that links to it. Feature testimonials on all relevant pages on your site, especially your services page.
You can use testimonials as evidence in promotional email content. Readers want to read about real-life experiences more than persuasion-centric copy. You can use them as a headline, a subheading, or within the text but make sure to highlight them using big and bold fonts and near call-to-action (CTA) buttons
Landing Page
Place testimonials as a headline, subheading, or in strategic parts of the body text beside a CTA button. If the testimonials are long, you can use excerpts and place them strategically throughout your landing page.
Social Media Pages
Frequently post glowing reviews on your social media pages, adding images and videos to enhance visual appeal and credibility. Be on the lookout for positive and negative comments. Positive comments are potential testimonials while negative comments can be opportunities to address concerns while highlighting your solutions.
Final Thoughts
Testimonial marketing is a powerful tool in your arsenal that can turn inquiries into projects and satisfied clients into loyal patrons. Positive word of mouth can help scale your business so keep them coming. The key is to keep it real, raving, and revenue-generating.
To get you started with featured testimonials, begin designing a flyer or poster with PosterMyWall. You can access standard templates and customizations for free. For full functionalities and features, sign up for one of the platform’s affordable monthly plans.
With PosterMyWall and the right testimonials, you can let others do the convincing for you!
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